Yearly Archives: 2011

Press Release: How to Keep 40 Million Customers Happy

June 27, 2011

How to Keep 40 Million Customers Happy With more than 40 million customers and over 80 million payment cards, Bradesco Bank in Brazil have one of the biggest loyalty challenges in the world of retail banking. Bradesco will be speaking at “Banking on Loyalty”, the loyalty conference that focuses...

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Press Release: Greek Banking Success in a Troubled Market

Greek Banking Success in a Troubled Market Despite challenging economic times for Greece and more specifically its Banks, Alpha Bank, one of the largest retail banks operating in the country, has a huge success on its hands that is directly benefitting Greek consumers. Alpha Bank and its partners are...

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Why did American Express Buy Loyalty Partner?

March 3, 2011

American Express, (Amex), has bought Loyalty Partner – the main asset of which is Payback, a leading coalition loyalty programme in Western Europe operating predominantly in Germany and Poland – for 496 million Euros. So what’s the strategic wisdom behind the purchase? In Amex’s eyes the acquisition is part...

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23/05 2018
The US Loyalty Landscape Maritz are a leading authority on all things loyalty in the US market. At the recent Loyalty Academy conference held in Florida this year,...
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