Yearly Archives: 2013

Do Airline Frequent Flyer Programmes Work?

November 8, 2013

A new US based survey by Deloitte, (“Rising above the Clouds: Charting a course for renewed airline consumer loyalty”), suggests that airline frequent flyer programmes are not as effective as they could be, and if you are one of the majority of flyers who is infrequent, would you disagree?...

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Loyalty Consulting Presents at the CEESCA Conference

September 22, 2013

On 17th September, Mark Bergdahl, Managing Director of Loyalty Consulting addressed the Central Eastern European Smart Card Association (CEESCA) Conference in Zadar, Croatia. Mark’s presentation discussed how “Loyalty is More about the How and What you Communicate to Customers Rather than What Rewards You Give Away.” With over 15...

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RBS, Natwest Launch Unsustainable Loyalty Scheme

September 13, 2013

RBS and Natwest recently announced the launch of a new loyalty initiative for its debit card customers that it cannot possibly hope to sustain in the long term without significant changes – why – because it probably relies too heavily on merchant funding that will dry up over time, unrealistic...

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23/05 2018
The US Loyalty Landscape Maritz are a leading authority on all things loyalty in the US market. At the recent Loyalty Academy conference held in Florida this year,...
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