About Us
Darran Morford
Senior Consultant
Darran has worked in the Payment Card industry for 25 years. Having spent the early years of his career at Visa International Darran progressed through the organisation from running the VisaNet authorisation and clearing systems through to heading up the Visa Smart Card (EMV) implementation team across Europe.
For the past 11 years Darran has been working as a consultant in the credit card industry, initially focusing on the business and technical implementation of chip card processing and training banks in all areas of this. During this period Darran's expertise was sought by some of the most prominent card issuers in the market including American Express and CitiBank.
For the past 5 years Darran has spent most of his consulting time working on the implementation of loyalty programmes across Europe. His most recent engagement has been in supporting the design and implementation of a loyalty solution for Barclaycard in the UK market.
Darran's greatest strength is his ability to bridge the gap between the world of business and the world of technology, a rare skill that he has successfully used to assist Financial Services organisations in deploying loyalty solutions.
