Emotional Loyalty – the Gold Standard

July 22, 2017

There are many definitions of customer loyalty. Consider who you yourself are loyal to. Surely you’ll answer family and friends. Why? Because of the emotional bond you have with them. Your family and friends can do things you may not like, but you stay loyal because of that bond....

Read More

Lufthansa’s Secret Loyalty Programme

July 14, 2017

One of the most important design considerations for any loyalty initiative for consumers, is simplicity. The simpler a scheme is, the better, as it will lead to greater levels of customer engagement. As a Loyalty practitioner, I keep my hand in through participation in as many schemes as I...

Read More

‘Like Herding Cats’

March 21, 2017

Why is it the case that there are so few appealing loyalty schemes available across an entire High Street? Many retailers on the High Street believe in the concept but they fail to club together to deliver a powerful loyalty experience that could be a game changer. Having been...

Read More
Latest NewsAll News
23/05 2018
The US Loyalty Landscape Maritz are a leading authority on all things loyalty in the US market. At the recent Loyalty Academy conference held in Florida this year,...
We've worked withAll Clients
Get in touch

Get in touch:+44 (0)1904 567999|info@loyaltyconsulting.co.uk
Find us on