Payback acquires 6.5 million customers in its first year of launch in Poland

January 5, 2011

The Polish off-shoot of the German multi partner loyalty program Payback has built up an impressive 6.5 million cardholders in its first year. Polish cardholders are collecting points from retail, service and online partners, with household penetration in the major cities reaching 28%. Kai Klippel the MD of Internationalisation...

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