Best Debit Card Programme UK & Ireland 2017

March 17, 2017

Once again, Loyalty Consulting UK were involved in the Cards & Payments awards, a prestigious event that celebrates excellence in the cards and payments industry. Mark Bergdahl, Managing Director of LCUK, was one of the judges and presented the award for best Debit Card 2017 at the glittering awards...

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Playing The Loyalty Game

February 3, 2017

Gamification is one marketing strategy that can add significant value to an organisation through customer engagement and brand association but many marketers overlook the need for constant review and refresh of the content. The application of game-thinking concepts in non-game contexts can deliver some extremely interesting results in this...

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Customer Loyalty taken for granted?

January 23, 2017

The BA Executive Club is undergoing the biggest test since it was introduced back in 1985. Will customer stay loyal after a series of changes to the service which many flyers see as negative and detracting from the service proposition? For Gold Card holders, gone are the days when...

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23/05 2018
The US Loyalty Landscape Maritz are a leading authority on all things loyalty in the US market. At the recent Loyalty Academy conference held in Florida this year,...
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