Consulting Services
Operations
"The operational demands of a loyalty scheme can generate a disproportionate cost thus undermining the overall business objectives. Loyalty operations must be cost justified like any other business operation."
Darran Morford - Consultant, Loyalty Consulting UK
Having the greatest customer proposition is only part of the picture. Loyalty operations when implemented correctly can magnify the loyalty effect of a scheme, conversely it can destroy the very customer relationships that the organisation seeks to enhance.
In the vast majority of our assignments we are present beyond the launch stage mentoring management as they get to grips with what is often the single biggest customer initiative that their company has undertaken.
