Consulting Services
Process Definition and Implementation
There are many operational processes and procedures that need to be documented and implemented in support of a comprehensive loyalty scheme.
Based on our experience and knowledge we can very rapidly help you to implement a "best practise" approach to loyalty operations that supports fully the needs of both you and your customers. The following list identifies some of the operational aspects of running a loyalty scheme that this consultancy approach is designed to address:
- Awards and Redemptions (real-time, offline, manual, internet and call centre)
- Loyalty statements (paper, internet and call centre)
- Customer registration and activation
- Customer targeting
- Customer maintenance
- Customer data analysis and segmentation
We are used to identifying the business requirements for loyalty initiatives and schemes and many assignments have involved us in leading the design and implementation of business processes that underpin the initiative / scheme. Our experience in this area will be invaluable to an organisation that has not embraced loyalty in the past.
