Consulting Services
Technical Design
We have refined and proven methodologies that ensure that the design of a loyalty platform is optimal. We have experienced technicians who truly understand loyalty and will ensure that the deployment is a success from day one. We are able to share best practices and assist with the following core technical design requirements:
- Business requirements capture, interpretation and confirmation: This is about ensuring that from a technical perspective the system functionality that is required to deliver the "business loyalty vision" has been correctly interpreted and the relevant system development has also been accurately documented.
- System integration requirements: For a customer loyalty scheme to function effectively there is a need for an interactive "data warehouse" to store and track all customer interactions, points, rules and transaction data. This "data warehouse" interacts on a day to day basis with other systems such as card management systems or billing systems. Ensuring that all systems are correctly aligned and integrated is essential in order that you maintain uniform and accurate account information for each customer.
- Business critical milestone and process definitions: The definition of a ‘Go live' strategy, minimum requirements for start-up and programme exit strategies.
- Scheme performance measurement: An essential part of every loyalty programme is the ability to understand its impact in influencing customer behaviour. Our technicians will work with your management team to build a reporting suite that provides the necessary customer insight.
- End to end testing strategy: No loyalty implementation can go live without absolute confidence in the systems robustness. Our consultants will thoroughly test every aspect of the systems capabilities before declaring it "fit for use".
- Training strategy: We will ensure that our consultants leave the key members of your organisation with the required system knowledge so that they competently understand every aspect of its functionality. This involves scheduling a series of training sessions that address all areas of knowledge deficiency.
