Yearly Archives: 2014

Tesco Clubcard – Stick or Twist?

December 16, 2014

There has been much talk in the media about the challenges facing the world’s third largest retailer, Tesco. One of the first to speak out was Sanford C. Bernstein analyst at Bruno Monteyne, in an article published by Marketing Week in September this year. Since then a chorus of...

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Is there really any MORE from Morrison’s Match and More?

November 3, 2014

Morrison’s have made a late entry into the supermarket gladiator arena by recently launching its new loyalty scheme ‘match and more’ and becomes the first of the big four supermarkets to vow to match the lowest prices at both Aldi and Lidl. They hope to address the issue of...

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Will a Mobile App or a Hot Pasty win you over?

October 20, 2014

Greggs launched its new mobile app ‘Greggs Rewards’ back in February of this year. ‘Greggs Rewards’ is a new loyalty mobile app designed to act as a mobile wallet, allowing customers to load their mobile wallet via PayPal and use it in a Greggs store to make purchases. The...

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23/05 2018
The US Loyalty Landscape Maritz are a leading authority on all things loyalty in the US market. At the recent Loyalty Academy conference held in Florida this year,...
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