Yearly Archives: 2015
easyJet – ‘Flight Club’
December 21, 2015Over the last 20 years easyJet has grown into one the biggest budget operators covering 600 routes over 30 countries and visiting 44 of Europe’s 50 largest airports. So maybe given these statistics and its success in providing budget flights to Europe it’s about time easyJet started to recognise...
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‘Sparks’ – Marks & Spencer
November 26, 2015‘Sparks’ – the new loyalty programme launched by Marks & Spencer last month, the first of its kind for the retail giant and widely labelled as a ‘Members Club’ with the aim of creating a distinctive customer relationship offering personalised offers and benefits. So is this a sign of...
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Self Service Promotions – the next step toward greater personalisation?
October 19, 2015Boots is one of the latest retailers to venture into the world of self-service promotions – asking the customer to choose what they want when it comes to discounts and offers. Using their world famous Advantage loyalty scheme, customers are being asked to ‘go online’ select products for which...
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