Programme Management

LCUK can provide a full Programme Management service, allowing clients to outsource the vast majority of customer loyalty operations.

LCUK has been actively involved in the operation of loyalty schemes for more than 10 years. This experience gained across a number of schemes, in a number of diverse markets gives us unrivalled knowledge and experience of how to deliver loyalty services both to the end consumer and within the overall management of a complex consumer facing business.

Programme Management of a successful loyalty scheme touches almost all areas of a business operation, from the customer service department to sales and customer returns. LCUK has the experience to map all the service needs of a loyalty operation, plan and execute them. We can very rapidly implement a ‘best practise’ approach to loyalty operations that fully supports the needs of both the organisation and its customers. The following list identifies some of the most important operational aspects of running a loyalty scheme that LCUK consulting services is designed to address:

• Customer registration and activation
• Awards and redemptions (real-time, online, offline, manual, internet, mobile, store and call centre)
• Loyalty statements
• Customer targeting for communications and promotions
• Customer maintenance
• Customer data analysis and segmentation
• Scheme performance monitoring and management
• Loyalty strategy evolution

Programme Management for any loyalty scheme should take a holistic approach to customer management, cradle to grave, customer registration to redemption, student to OAP, LCUK can provide this function on behalf of its clients.

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