Emotional Loyalty – the Gold Standard


There are many definitions of customer loyalty. Consider who you yourself are loyal to. Surely you’ll answer family and friends. Why? Because of the emotional bond...

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‘Like Herding Cats’


Why is it the case that there are so few appealing loyalty schemes available across an entire High Street? Many retailers on the High Street believe in the concept...

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23/05 2018
The US Loyalty Landscape

Maritz are a leading authority on all things loyalty in the US market. At the recent Loyalty Academy conference held in Florida this year, they launched the results...

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