Emotional Loyalty – the Gold Standard

06/22/2017

There are many definitions of customer loyalty. Consider who you yourself are loyal to. Surely you’ll answer family and friends. Why? Because of the emotional bond...

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‘Like Herding Cats’

03/21/2017

Why is it the case that there are so few appealing loyalty schemes available across an entire High Street? Many retailers on the High Street believe in the concept...

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23/05 2018
The US Loyalty Landscape

Maritz are a leading authority on all things loyalty in the US market. At the recent Loyalty Academy conference held in Florida this year, they launched the results...

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